LOGO
Our logo is an instantly recognizable symbol of our brand. We are very proud of it, and when used the right way people can spot us at a glance.
PRIMARY LOGO
This is the logo that should always be used when possible. It's the gold standard for our brand.
The Exclusion Zone - shown above - is equal to one NEOGOV "O". This space ensures the legibility and impact of our logo by isolating it from competing visual elements such as text and supporting graphics. This zone should be considered as the absolute minimum safe distance, in most cases the logo should be given even more room to breathe.
SECONDARY LOGOS
SINGLE COLOR
For use when the number of colors for a piece is limited, such as on swag or embroidery, or when the full-color logo is placed on a background that would make the contrast ratio less than 4:1.
REVERSE
For use on solid-color backgrounds, or on images with an overlay, where the color logo would create a contrast ratio of less than 4:1.
BLACK
For specialty use only, when printing is limited to black and white or greyscale. Most often employed for swag and embroidery.
NEOGOV SKY
HEX: #3aaecd
RGB: 62, 171, 200
CMYK: 70, 0, 12, 0
PMS: 2199 UP
NEOGOV NAVY
HEX: #3b6379
RGB: 37, 118, 159
CMYK: 97, 16, 0, 26
PMS: 2185 UP
BACKGROUND
HEX: #e9f0f4
RGB: 234, 240, 244
CMYK: 7, 2, 2, 0
PMS:
TEXT
HEX: #504d4c
RGB: 80, 77, 76
CMYK: 64, 58, 58, 37
PMS:
ACCENT
HEX: #faae1a
RGB: 250, 174, 26
CMYK: 0, 36, 99, 0
PMS:
Product Icons
Each of our product's has a tile icon to identify it. Do not alter the icons in any way. Click the link below to access all of the product icons.
General Iconography
NEOGOV has general iconography that can be used in websites, presentations, and collateral to express ideas. These icons are simple, single-color, thin-line graphics, either in NEOGOV Sky or grey on white backgrounds, or white on colored backgrounds. Access our brand library to see all icons.
